The Influencer Industry
SKU: 90347620159

The Influencer Industry

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The Influencer IndustryCondition: BRAND NEW ISBN: 9780691255156 Year: 2023 Publisher: Princeton University Press Description: A critical history of the social media influencers rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great

Condition: BRAND NEW
ISBN: 9780691255156
Year: 2023
Publisher: Princeton University Press


Description:


A critical history of the social media influencer’s rise to global prominence

Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.

Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.

The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as 'real' are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.



'A penetrating, well-considered look behind the polished scenes of the influencer industry.' — Kirkus
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SKU: 90347620159

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Love the simple style but very elegant. Fit perfectly, I'd say worth of buying, warm you up Good quality. Not too heavy. Good price as well.
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Love the style and the fit. I get a lot of complements wearing this. With only three buttons, wearing this outdoors in the cold might not be practical. Other than that, I like it. I went back and ordered a second coat but in a different color.
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Nice, mid-length trench coat for style and comfort...
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I like this mid-length trench coat. The seams are good (on the one I got) and the style is perfect for the office, semi-formal occasions and all-around wear. The fit is good, and the only complaint I would have is the sleeves are a bit too short for my long arms.
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This jacket is OK. I bought it for my boyfriend because I really like the coat collar but once it got here. The front fits well but I think the back needs a little more tailoring because it kind of sticks out but he really liked it. He said he could put a heavy sweater up under it. That way he can get more ware out of it. It’s OK.
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