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American Icon: Alan Mulally and the Fight to Save Ford Motor CompanyThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company. Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.Binding Type: Paperback
Publisher: Currency
Published: 02/05/2013
ISBN: 9780307886064
Pages: 422
Weight: 0.70lbs
Size: 7.90h x 5.10w x 1.10d
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★★★★★ 5
Powerful information for any couple
Format: Kindle
My husband and I are in a good place now, but spent close to 18 years in toxic patterns. We separated 7 years ago for a brief period and have been reconciled and building on a more solid foundation. I wish we would have had this book then! This book has great tools, no matter what season of marriage you are in.
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Reviewed in the United States on January 7, 2025
★★★★★ 4
Worth the Read
Format: Kindle
This book covers examples and advice for several different specific scenarios and struggles in marriages. Not every chapter is directly applicable to your situation, but I believe all of the advice was useful, even if indirectly. I feel encouraged, better prepared, and less fearful after reading this.
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Reviewed in the United States on February 20, 2026
★★★★★ 5
when the well of love runs dry
Format: Paperback
This book supports couples on the verge of walking away
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Reviewed in the United States on November 10, 2025
★★★★★ 5
Very insightful
Format: Paperback
This books had examples and tips that I applied for myself for sure
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Reviewed in the United States on March 4, 2025
★★★★★ 5
Excellent book !
Format: Paperback
I bought this book for one part in it that I'm dealing with in my life, well when I got it and started reading it, I could believe how on target of the same problems I am dealing with, then I started reading other chapter and realized that there was other stuff I was going through as well in other chapters and I thought to myself I'm just going to read the whole thing. this is worth the money. best book ever !
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Reviewed in the United States on March 14, 2022