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Description
LOGO Design Love: A Guide to Creating Iconic Brand IdentitiesCompletely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you'll learn:
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
Binding Type: Paperback
Publisher: Peachpit Press
Published: 08/20/2014
ISBN: 9780321985200
Pages: 240
Weight: 1.30lbs
Size: 9.00h x 6.90w x 0.60d
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4.0 ★★★★★
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Product Reviews
★★★★★ 5
Stuffed dog toy
Size: Rabbit & Elephant
Perfect toy for a small dog, soft and light weight.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 16, 2026
★★★★★ 1
Destroyed in an hour
Size: Rabbit & Elephant
My 3 year old 20 lb dog chewed the nose and squeaker out within an hour after receiving this toy. Had to throw it away.
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Reviewed in the United States on February 26, 2026
★★★★★ 3
Cute but way smaller than I thought they would be
Size: Rabbit & Elephant
Quite possibly on me and maybe I missed information on the size - I was a little surprised when I opened the package and saw how little these were. still cute and my dogs enjoy them.
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Reviewed in the United States on December 5, 2024
★★★★★ 5
Durable Fun for Chew-Happy Dogs
Size: Medium, Style: Squeaker
This dog ball has been a hit with my dogs, despite their tendency to chew through toys. These balls hold up surprisingly well given his chewing habits, which is why I keep coming back to them. They provide endless fun with their squeaky feature, keeping my dogs engaged and active.
One thing I really like is their durability. While my dogs do eventually chew them up, they last a significant amount of time compared to other toys we've tried. The squeaker adds an extra layer of excitement, making playtime even more enjoyable for my dog. However, if your dog is an aggressive chewer, be prepared for some wear, tear, and replacement over time.
The squeaker balls are worth it for the durability and entertainment they provide with the current price tag. They withstand a good amount of chewing, making them a reliable choice for medium breeds that love to play and chew. Just remember that they will not last forever.
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Reviewed in the United States on July 6, 2024
★★★★★ 5
good squeak!
Size: Medium, Style: Squeaker
i’ve said in other reviews but my dogs love chuckit!
they’re the perfect size for their mouths where i’m not worrying about them.
bright and easy to see like the other styles but solid enough to remain durable yet give a good loud squeak.
my aussies love these.
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Reviewed in the United States on January 25, 2026