UNIMATIC U5S-ML24
SKU: 16568271405

UNIMATIC U5S-ML24

$672.75 $747.50
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Ships within 48 hours · Estimated delivery Jul 9 - Jul 14

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Description

UNIMATIC U5S-ML24If you have reached this page, then you are a friend of Massena LAB. Massena LAB is proud to introduce you to the friends and family exclusive version of our latest release with UNIMATIC based on a completely new model, the Modello Cinque, which, for the first time for UNIMATIC features a 36mm case. A companion piece to the U5S ML, the UNIMATIC x Massena LAB U5S ML24, is an insiders only, limited edition of 99 pieces with a GMT function and is not

If you have reached this page, then you are a friend of Massena LAB.

Massena LAB is proud to introduce you to the friends-and-family exclusive version of our latest release with UNIMATIC based on a completely new model, the Modello Cinque, which, for the first time for UNIMATIC features a 36mm case.

A companion piece to the U5S-ML, the UNIMATIC x Massena LAB U5S-ML24, is an insiders-only, limited edition of 99 pieces with a GMT function and is not available to the general public. 

Like the U5S-ML, the U5S-ML24 features a 36mm case, which places the watch firmly in the midsize and unisex categories, whose discreet case size compliments a diverse range of wrists. 

The U5S-ML24 is a discreet travel watch, whose size, subtle profile, and GMT function make it ideal for international journeys. Like its companion piece, the aesthetic of the U5S-ML24 is inspired by German mid-century industrial design, like the work of Dieter Rams, as well as vintage automobile dashboards dating to the 1960s and 70s. 

Its clean lines and minimalist dial can be appreciated by anyone who values good design and practicality. The matte black dial features glossy white indices; a yellow GMT hand with matching yellow 24 hour markers, and can be dressed up or dressed down to taste.

The overall design aesthetic perfectly matches its 36mm brushed stainless steel case, which feels simultaneously classic yet modern. On its case back: a custom UNIMATIC x Massena LAB world time motif as well as a limited-edition number out of 99.

The Modello Cinque U5S-ML24 is powered by the Swiss-made, self-winding ETA caliber 2893-2, with 21 jewels, a frequency of 28,800bph (4Hz), 42 hours of power reserve, GMT function, and a hacking seconds hand.

Fitted with a black tapered TPU strap, the U5S-ML24 is delivered with two strap options, both with quick release: a tapered TPU strap in black, as well as a tapered TPU strap in straw yellow to match the dial's yellow details.

Each example is presented in a branded UNIMATIC x Massena LAB tough case with a warranty card and unique ID seal.

Limited edition of 99 for Massena LAB Friends and Family only. 

Free shipping.

Limit of one watch per household.
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 16568271405

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4.5 ★★★★★
Based on 2350 reviews
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C
Verified Purchase
Charlie
Los Angeles, US
★★★★★ 5
Interactive puppy fun
Color: Blue
Pups love this and I enjoy watching them have so much fun. Serious playtime followed by a well earned nap!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 4, 2026
N
Verified Purchase
Nala Nose Best 🐾
Louisville, US
★★★★★ 3
Well-designed and quiet, but didn’t keep my dog interested
Color: Blue
My dog was interested in this at first, but she would lose interest after a few minutes and move on. I do like that it’s quieter than the hard plastic ball toys, and the charge lasts well. The internal charging port that twists closed is also a nice design feature. That said, it will occasionally turn on by itself, which can be a little surprising. Overall, it has some nice features, but it just didn’t keep my dog engaged.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 30, 2026
O
Verified Purchase
OhCaptainMyCaptain
Belleville, US
★★★★★ 1
Good - for a few hours
Color: Blue, Color: Blue
Concept is fantastic. Dog loved it. Problem is that she figured out how to open it within two hours of play. The robot core, alas, did not survive. In the photo, you see a tooth went cleanly into the button and that was the end of the toy.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 17, 2026
L
laruex3
Cuba, US
★★★★★ 5
The most engaging interactive toy for my Border Collie
Color: Orange, Color: Orange
My Border Collie is not a big ball player. He prefers tug type games and actually gives me a look like, “Are you stupid? I’m not going to keep bringing that to you if all you’re going to do is throw it away again!” after about the third time I throw a ball for him to fetch. However, I can only play tug so often and I need him to be entertained and engaged as much as possible. I got him a smaller, non-padded ball like this hoping he would like the interactive aspect of it. He did- he actually loved it! But it was loud, hard on his teeth, would come apart periodically, and he kept hitting the off button when playing with it. It drove me crazy. This one is so much better overall! The soft outer shell is not only easier on his teeth, but it is super resilient to biting and chewing. He actually likes to carry this thing around in his mouth while it’s bouncing and vibrating. The three modes give great flexibility for different kinds of play. His favorite is the most active mode: the ball reacts to touch and practically bounces itself across the floor when he touches it with his paw or mouth. I will point out that in one of the modes, I thought the battery wasn’t charged or there was a motor issue because it’s very subdued movement; however, it’s just set up as a low-key option. Be sure to check out each mode to see which works best for your dog at different times. I can’t say enough about this ball- I have been so pleasantly surprised by how much he loves it. The rechargeable feature is super convenient, it’s big enough to not get stuck under the couch, and it automatically shuts off based on whichever mode it’s set on. As the owner of a busy, super-smart dog who needs to be engaged in mental and physical activity, I think this all is worth every penny. In fact, I’m buying one for a friend who has a Border Collie pup with lots of energy to burn! I highly recommend this toy- it’s the most engaging toy I’ve found that Finn will play with on his own.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 13, 2026
D
Verified Purchase
Dani
Birmingham, US
★★★★★ 2
Not as Smart or Interactive as You Think it Will Be
Color: Blue
This is an honest review from a schnauzer owner who has has wanted this cheerble ball for their dog for more than one year. I finally bougI finally bought this toy and both me and my dog are disappointed. The settings are...i would say dog friendly as I'd assumed a dog ball would be. What I mean by that is, for example: the calm play setting is muuch too calm. Super light puffs of energy, like a battery is dying. And the playful setting is scary, alarmingly so. The intervals in between are too long. The ball does not bounce. So they just have settings all wrong. The size is good for a large dog only. Do not buy if you have a small to medium dog. I even think the material is okay. I've only had it for a few days so I can't even speak to how the material holds up. Really hoping to love this ball for my dog. It was not the distraction I was hoping it would be so I could work from home while my dog had fun. I'm hoping this can help someone else who's been pining over it. Essentially, it's a $35-$50 well made weighted ball that moves occasionally.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 9, 2026

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