SKU: 15305483205

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." Ron Willingham If you've tried manipulative, self focused selling

"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." -- Ron Willingham

If you've tried manipulative, self-focused selling techniques that demean you and your customer, if you've ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs -- and believing that you can meet those needs -- will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.

Since the publication of Ron Willingham's enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today's business climate -- when the need for integrity is greater than ever before.

Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you've established your own goals and personality traits, you'll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.

Drawing upon Willingham's years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

Binding Type: Hardcover
Publisher: Currency
Published: 06/17/2003
ISBN: 9780385509565
Pages: 240
Weight: 0.98lbs
Size: 9.46h x 6.40w x 0.80d
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SKU: 15305483205

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Megan Cusack
Phoenix, US
★★★★★ 5
Love these floating shelves!
Color: Oak, Number Of Shelves: 2, Size: 36"W x 6.5"D
These shelves are perfect for my kitchen! They were easy to install. All the hardware was included. They are durable and sturdy and gave my kitchen wall an instant face lift!
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Reviewed in the United States on April 14, 2026
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A. Tucker
Charlottesville, US
★★★★★ 3
Holes in brackets are not spaced for studs!
Color: White, Number Of Shelves: 2, Size: 67"W x 6.5"D
So the quality of this not great, but good enough and they look nice enough on the wall. However, the bracket holes are not spaced at 16" intervals. WTF? I'm not sure who designed this thing. The molly plugs that came with it look OK, but to play it safe I used a cobalt steel drill bit and made my own holes in the bracket. Easy enough with some wd40. My other pick with this is that the screws to anchor the shelf to the bracket are black and and very obvious... they should have supplied some kind of cap.
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Reviewed in the United States on January 31, 2026
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Ashley
Grantham, US
★★★★★ 5
Nice, make sure the measurements are what you want!
Color: Black, Color: Black
I like these shelves, just make sure to read the measurements , because they are a little narrow, but perfect for what I used them for. They added a sleek look to my wall. I'm a very plain Jane kind of person and I've gotten compliments from my friends. I used them to put my crystal collection on and they are holding up. I did use these new screws and anchors from tiktok to hold them up, not the screws these came with because I don't like the plastic anchors. The size is perfect and with a little help with straightness, I got four up out of six.
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Reviewed in the United States on April 11, 2026
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Maria
Carnegie, US
★★★★★ 5
Me encantó el producto
Color: White, Color: White
Encantada 💜me gusto mucho lo recomiendo
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Reviewed in the United States on April 20, 2026
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Jarvis Buczynski
Birmingham, US
★★★★★ 1
Glue separated within five minutes of being hung up
Color: White
I do not recommend. As I was hanging them, the shelves looked like they were already going to separate. I hung them up and I put a couple books on a few different ones as well as some trinkets not weighing even 5 pounds (so not even close to the weight). Within five minutes. One of the shelves snapped. They look okay, are light and are super easy to use, but the quality is horrible. I would say the best part about this is the hardware and mini levels it comes with. Definitely not worth it. I’m sure you can find something better for the price.
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Reviewed in the United States on April 29, 2026

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